Email marketing is already widely
used current Marketers especially in building a business online. This is a good
thing because email marketing to reach personal from the reader.
Here are some
of the benefits of using email marketing in your online business:
1. Directly reach out to Customer
Then send an email with the
information that you provide directly to reach your customer. Very personal
nature of email and of course your email submissions will be accepted by your
customer. Moreover, the current email is already accessible through mobilephone
even more than 50% of the email is read via a mobilephone.
2. Are Personal
Email marketing has a personal or
private nature is created with the purpose to gain the attention of a larger
relative of the customer or prospective customer. All applications, social media accounts and other accounts using email.
So when your promotion and
provide information via email, then the received message will be very personal
in nature. Moreover, if the promotions you offer interesting and relevant to
the needs of customers and prospective customers.
3. Build rapport
Email is already reaching out to
your personal customer area, then you can build a good relationship with your
customer. With email anyway you can more closely as you send the message to
your friend. And this will greatly endeared by your customer.
Email marketing
helps you build sustainable relationships, you will still be able to establish
a good hubungn is also interesting with closeness to those who have long been
doing working with you.
Email marketing can help change
the passive customer to become our customer. Not only for media promotion,
email marketing can also build rapport (build relationship) with potential
customers and deepen relationships (sustaining relationship) with your loyal
customers.
The content of your email marketing does not necessarily contain the
promotion, you could also send out important information, tips and more.
4. Quick Information Carried
Yup, the information will be very
quickly accepted. Once you set up your email marketing messages and then send
direct information they get. In contrast to you use advertising where
advertising takes time to see the audiencenya.
By using email marketing you can
reach potential customer wherever they are even when they are outside the
island or even out of the country. So they can do the booking or booking your
products immediately after they receive and read email offers you
5. Low Cost High Value
Email marketing can be said quite
cheap with email marketing will greatly save your money in promotion. Corporate
services pay enough then you can simply use email marketing arrangements.
Unlike the ads where when your ad cost runs out then you should provide the
cost of the ad again.
To use email marketing does
require a service provider email responder. However, the cost that you spend is
certainly much cheaper when compared to physical mailings and advertising.
Value you will get from the email marketing will also be higher because usually
the level of responsive direct mail is usually higher.
